tafalongexhibition curation, graphic design
lih pao film, motion graphic
menomeno branding, film
studio flat white branding,  motion graphic
mountain piece film, motion graphic
keelung ciaoexhibition curation,  graphic design

polishing creativity through culture and narrative.
透過文化和敘事精煉創造力。
Atelier YenAn is a boundless, ever-shifting sea, its endless horizons embracing limitless possibilities. We focus on the origins of unique creations, delving into their essence and questioning the core of all that moves. Through culture and storytelling, we distill creativity, building a shared vision of the future with our community.

沿岸制作是一片持續浮動、不斷變化的海，無限延伸的邊際容納著更多可能性。我們關注於擴散獨特事物的起點，藉由探究本質，叩問一切能動的核心，透過文化與敘事精煉創造力，與大眾共築對未來的想像。

behind the scenes aya in a nutshell
design
film
exhibition curation atelieryenan
atelieryenan
info@atelieryenan.com
copyright © 2024 Atelier YenAn. All rights reserved.

kc attorney-at-laws

貴智法律事務所
2021貴智法律事務所 branding 



The name of the law firm came from the philosophy of Lao-chi, ‘going with the nature and value the wisdom and the knowledge’. To the brand, it means that the lawyer is to assist the clients to gain their ability to fight  for themselves, not to lead. Thus the core of the brand was set as ‘empowerment’: empowering its clients to create changes.
‍
Based on the brand core, the design concept 'MOVING' was developed. Moving creates changes. An entrance was created by a moving square, which became the logo. Geometric shapes and natural textures formed the base tone of care and professional, while the neon green popped out to give the feeling of dynamic. All the elements constructed a rational but visionary identity of the brand.

從法律事務所之理念「無為而貴智」出發，品牌核心定為「賦能」：賦予其客戶能力去創造改變。

扣合改變之意涵，設計上以「移動」為概念，簡單的幾何搭配移動的小方塊，呈現事務所建築穩固與敞開的意象，再輔以具有強調性與動能感的螢光綠做為識別色彩，建構出事務所理性卻富有變化的視覺。


The Design System


品牌設計系統













Businesscard Design
‍
The digital service of the firm is a major feature, so in addition to the physical business card, we had a digital version as well. The square on the business card was embossed to create a sense of space. While the digital version conveys the concept 'MOVING' more completely through the motion design.


應用設計：名片

事務所數位化的服務是一大特點，因此名片除了實體外也設計了數位的版本。實體名片將象徵移動的小方塊打凸，創造平面的動感。而數位版本透過logo動態化的呈現，更完整地傳遞品牌視覺概念。




The Design of Contract Holder‍
‍
The contract folder is an important medium to establish a sense of professionalism and formality. The outer cover is presented in refined black logo on the black background. The brand green is used inside to highlight the important information.


應用設計：信封與貼紙
‍
法律事務所對於郵寄文件的需求十分高，信封設計上設定了深淺兩種色彩，未來在應用上可以區分功能與使用時機。貼紙的設計以螢光筆劃記為概念，形狀為細長的長條形，並預留空白處，可作為信件封口貼，也能在貼紙上面寫上註記。






The Signage Design
‍
The law firm is located in Venue Taipei, a creative co-working space, where multiple teams share the space and the meeting space is often changed. Therefore, the brand signage is designed to be movable. It can be attached to the wall with the magnet. The three-dimensional logo becomes a standing structure, which could be placed on the table as a standing sign, echoing the concept of 'MOVING'.


應用設計：招牌
‍‍
貴智法律事務所位於創意實驗基地-濕地，在多團隊共用空間以及開會空間常常變動的情況下，傳統固定形式的招牌較難應用。因此招牌的設計以彈性使用為目標，利用磁鐵固定牆面可隨時吸拔，立體化的logo成為站立的構造，也可放置桌面成為立牌使用，呼應識別「移動」 之概念。




應用設計：合約夾

‍合約夾是建立專業度及正式感的重要媒介，外層以洗練的黑色加上燙黑的logo呈現，內層則以強調色螢光綠襯紙呈現細節資訊，另外有名片層更完整地提供客戶事務所的形象與資訊。
The Design of Contract Holder
‍
The contract folder is an important medium to establish a sense of professionalism and formality. The outer cover is presented in refined black logo on the black background. The brand green is used inside to highlight the important information.








應用設計：證書

掛在牆面的法律顧問證書是法律保障的展示，同時也應該是傳達品牌的形象。在證書的設計上，透過打凹以及螢光綠色的使用，增加質感層次及建立品牌識別度，簡約美感也讓證書能更好地融入室內空間中。
The Certificate Design
‍
The certificate hanging on the wall is not only a display of legal protection, but also the presentation of the brand. The embossing added layers of senses. The aesthetic of simplicity allows the certificate to better blend into the interior space.






客戶｜貴智法律事務所
‍視覺統籌｜沿岸制作
創意總監 ｜陳彥安
設計總監｜張庭瑄 
設計｜張庭瑄 、張玉典
動態｜張玉典
攝影｜楊峻翔
‍
 Client｜KC Attorney-at-Laws
Creative Agency｜Atelier YenAn
Creative Director｜Yen-An Chen
Art Director｜Ting-Hsuan Chang
Designer｜Ting-Hsuan Chang、Dan Zhang
Motion Design｜Dan Zhang
Photography｜Jun-Siang Yang