tafalongexhibition curation, graphic design
lih pao film, motion graphic
menomeno branding, film
studio flat white branding,  motion graphic
mountain piece film, motion graphic
keelung ciaoexhibition curation,  graphic design

polishing creativity through culture and narrative.

透過文化和敘事精煉創造力。
Atelier YenAn is a boundless, ever-shifting sea, its endless horizons embracing limitless possibilities. We focus on the origins of unique creations, delving into their essence and questioning the core of all that moves. Through culture and storytelling, we distill creativity, building a shared vision of the future with our community.

沿岸制作是一片持續浮動、不斷變化的海,無限延伸的邊際容納著更多可能性。我們關注於擴散獨特事物的起點,藉由探究本質,叩問一切能動的核心,透過文化與敘事精煉創造力,與大眾共築對未來的想像。


behind the scenes

design
film
exhibition curation
atelieryenan
atelieryenan
info@atelieryenan.com


copyright © 2024 Atelier YenAn. All rights reserved.

menomeno 


2021澄澄嵐有限公司branding, film









Put aside the luxurious desire, but start from the essential.

‘Meno’ means ‘minus’ in Italian. The brand focuses on subtractive maintenance for the skin, shedding decorations but return to the essential. The brand believes that simplicity can bring out the beauty of nature.

In terms of the design, we set with the neutral tone for the visual identity. The spirit of the brand is echoed with the packaging that shows the material textures and the space for breathing. While the playful layout of the English letters presents the core of the brand, ‘be the unique yourself’.



卸下華麗的需求,從人的最基本出發
meno在義大利文中代表minus,品牌以減法保養為主旨,褪去過多的裝飾回歸初心,主張簡單最美。設計裡,以中性的基底呈現品牌的理性,以包裝的留白與原始的包材呼應品牌的精神,最後融入創辦人玩味、搞怪的心意,呈現整體品牌識別。







The Design System

During the process of clarifying the brand values, three keywords were set: neutral, perceptual, unique.

Based on the keywords, the visual design uses bold gothic letters as the basic elements, and on the rational basis of the grid system. Through rotation and scaling of the letters, the layouts are various, presenting the fun and playful spirit. The brand color palette includes black, white, and the natural craft paper color, which would be easily applied for the packaging materials, meanwhile establishing an overall natural and simple tone.



品牌設計系統

menomeno品牌視覺關鍵字:中性、感知、獨特。

呼應品牌的減法理念,視覺設計以簡約黑體字母作為基本元素,並在格線系統的理性基底上,透過旋轉與縮放創造變化,呈現創辦人玩味搞怪的性格。品牌用色以黑白為主,搭配包裝紙材的原色作為輔助,建立整體自然簡單的調性。



The Application System

“Take off the decoration, find the true self”.
To echo with the spirit, the concept of the application system is to ‘show the nature of the product’. Therefore one of the important materials for packaging is transparent. And not only packaging but all printed matters have to use less printing but show the raw materials.


應用設計系統

由menomeno品牌精神「除去裝飾,找到自我」延伸,保養品包裝多選用半透明材質,以展現保養品原貌。其他輔助包裝也都以展現原材料色為主,避免過多印刷。基本系統的應用開展,理性的格線系統延伸至產品構出的立體空間,而自由的字母跳躍其中。




Photography of Products

Through the arrangement full of narratives and playfulness, the characteristics of the products had new lives. Not showing the beauty of the models or the lifestyles, but returning back to the product itself.


產品形象拍攝

產品拍攝藉由建立畫面中的幾何構成並同時打亂他,來傳遞品牌理性卻搞怪的個性。也透過具故事感的排列、原材料的搭配以及質地特寫,賦予保養品本身新的個性,讓品牌溝通的重點回歸到產品本身。








Visit more on: menomeno-official.com



客戶|澄澄嵐有限公司
創意總監|陳彥安
設計總監|張庭瑄
品牌設計|張庭瑄、張玉典
形象攝影|楊峻翔、修改次數有限公司
Client|澄澄嵐有限公司
Creative Director|Yen-An Chen
Design Director|Ting-Hsuan Chang
Brand Design|Ting-Hsuan Chang, Dan Zhang
Photography|Jun-Siang Yang, final_final studio