tafalongexhibition curation, graphic designlih paofilm, motion graphicmenomenobranding, filmstudio flat white branding, motion graphicmountain piecefilm, motion graphickeelung ciaoexhibition curation, graphic design
polishing creativity through culture and narrative. 透過文化和敘事精煉創造力。 Atelier YenAn is a boundless, ever-shifting sea, its endless horizons embracing limitless possibilities. We focus on the origins of unique creations, delving into their essence and questioning the core of all that moves. Through culture and storytelling, we distill creativity, building a shared vision of the future with our community.
Put aside the luxurious desire, but start from the essential.
‘Meno’ means ‘minus’ in Italian. The brand focuses on subtractive maintenance for the skin, shedding decorations but return to the essential. The brand believes that simplicity can bring out the beauty of nature.
In terms of the design, we set with the neutral tone for the visual identity. The spirit of the brand is echoed with the packaging that shows the material textures and the space for breathing. While the playful layout of the English letters presents the core of the brand, ‘be the unique yourself’.
During the process of clarifying the brand values, three keywords were set: neutral, perceptual, unique.
Based on the keywords, the visual design uses bold gothic letters as the basic elements, and on the rational basis of the grid system. Through rotation and scaling of the letters, the layouts are various, presenting the fun and playful spirit. The brand color palette includes black, white, and the natural craft paper color, which would be easily applied for the packaging materials, meanwhile establishing an overall natural and simple tone.
“Take off the decoration, find the true self”.
To echo with the spirit, the concept of the application system is to ‘show the nature of the product’. Therefore one of the important materials for packaging is transparent. And not only packaging but all printed matters have to use less printing but show the raw materials.
Through the arrangement full of narratives and playfulness, the characteristics of the products had new lives. Not showing the beauty of the models or the lifestyles, but returning back to the product itself.