tafalongexhibition curation, graphic designlih paofilm, motion graphicmenomenobranding, filmstudio flat white branding, motion graphicmountain piecefilm, motion graphickeelung ciaoexhibition curation, graphic design
polishing creativity through culture and narrative. 透過文化和敘事精煉創造力。 Atelier YenAn is a boundless, ever-shifting sea, its endless horizons embracing limitless possibilities. We focus on the origins of unique creations, delving into their essence and questioning the core of all that moves. Through culture and storytelling, we distill creativity, building a shared vision of the future with our community.
With over 200 years of Spanish craftsmanship under its belt, LOEWE, part of the LVMH group, continues to evolve under the creative direction of Jonathan Anderson, blending tradition with modern creativity. For its Paula’s Ibiza 2024 Spring/Summer Collection, the brand draws inspiration from the legendary boutique Paula’s on the island of Ibiza. A symbol of the island’s countercultural movement in the 1970s, Paula’s embodied a carefree spirit of freedom, joy, and music, shaping a new wave of fashion.
In celebration of this collection, LOEWE launches its first large-scale event in Taiwan, reimagining the whimsical spirit of Ibiza through the lens of a quintessentially local experience: the night market. Collaborating with JL DESIGN, LOEWE injects the vibrant, laid-back essence of the Spanish island into Taiwan’s bustling street culture.
To bring this vision to life, JL DESIGN invited creative collaborators Double Grass, Foodie Amber, and LANDHILLS. Together, they crafted an immersive experience where street play, culinary twists, and art installations collide, blending LOEWE’s storied heritage with fresh, cutting-edge energy. The result? A groundbreaking cultural crossover that bridges the worlds of tradition, modernity, and pure creative expression.
LVMH 集團旗下擁有兩百年西班牙工藝歷史的 LOEWE ，在創意總監 Jonathan Anderson 帶領下與時俱進為品牌注入現代創意，其夏日特別系列靈感源自伊比薩小島上標誌性的精品店 Paula’s，它曾一度成為上世紀 70 年代島上反主流文化運動的代名詞，以自由奔放、歡愉無憂與音樂為其核心，傳遞出嶄新時尚的傳奇風格。