tafalongexhibition curation, graphic design
lih pao film, motion graphic
menomeno branding, film
studio flat white branding,  motion graphic
mountain piece film, motion graphic
keelung ciaoexhibition curation,  graphic design

polishing creativity through culture and narrative.

透過文化和敘事精煉創造力。
Atelier YenAn is a boundless, ever-shifting sea, its endless horizons embracing limitless possibilities. We focus on the origins of unique creations, delving into their essence and questioning the core of all that moves. Through culture and storytelling, we distill creativity, building a shared vision of the future with our community.

沿岸制作是一片持續浮動、不斷變化的海,無限延伸的邊際容納著更多可能性。我們關注於擴散獨特事物的起點,藉由探究本質,叩問一切能動的核心,透過文化與敘事精煉創造力,與大眾共築對未來的想像。


behind the scenes aya in a nutshell

design
film
exhibition curation
atelieryenan
atelieryenan
info@atelieryenan.com


copyright © 2024 Atelier YenAn. All rights reserved.

FamiCare


2023全家便利商店graphic design




FamiCare is FamilyMart's health care brand gathering high-quality health care products from various brands. Using the word "care" instead of "health" in the name, the brand wants to highlight that living a better life every day is a way to be healthy. The willing to care is the source of everything.
The symbol of FamiCare was developed from the logo of FamilyMart. By rotating the blue and green blocks, the new plus logo was born and aims to make people's lives better.
Based on the brand symbol, 6 health shapes were created to represent the diverse product categories of FamiCare, and also symbolize that life can be full of imagination.


FamiCare集結著各家品牌優良的保健產品,用「Care」的精神替大家的生活加值。

保健不該只是追求健康,不是⾝體有狀況才需要追求健康,每一天都追求更好的⽣活,這才是保健的⽇常體現。 而Care,在乎的心,便是一切的源頭。  

FamiCare的識別象徵標誌從全家的標誌延伸,兩色塊的旋轉交集形成了像是醫療符號的十字,而再往外延伸又成為了加號的十字。如同FamiCare以Care為核心,層層向外推展,為大家的生活創造更好的價值。

而從加號發展,FamiCare的輔助圖形包含一個加號,以及五種代表不同健康面向的形狀。圖形代表著FamiCare多樣的產品類別,也象徵生活的樣貌可以充滿想像。






Brand Poster

Good health care products are to build a better state of a person, and also to create a better life.
The brand image poster combines a series of photography works of people's daily life. Instead of collaborating with famous people, ordinary people could easily be the reflection and have the resonate. The warm images could connect people more and at the same time convey the brand's vision.


品牌形象海報

「人」是最重要的。好的保健品是為了建立一個人更好的狀態,也是為了創造更好的生活。
品牌形象海報結合一系列素人日常生活的攝影作品,用溫度拉近人與人的距離,同時也傳達品牌對生活的美好想像。







Other Application

The visual uses the geometric shapes and vivid colors to bring more vitality to the brand. In addition, through the creation of IP character, it is more interactive and attractive to convey health-related information on the community. Compared with nutritionists and spokespersons of other brands, having a unique role can create more differentiation, and there is also the possibility of developing merchandise products to deepen consumer stickiness.


應用設計

在識別的應用上,透過活潑的輔助圖形為品牌帶來更多生命力。另外也透過由品牌象徵標誌的加號創造IP角色,在社群上傳遞保健相關訊息更有互動性與吸引力。相較他牌的營養師與代言人,擁有獨特的角色更能創造差異化,也有發展週邊商品以加深消費者黏著度的可能性。












客戶|全家便利商店
視覺統籌 |沿岸制作
創意總監 |陳彥安
設計總監 |張庭瑄
設計|張庭瑄 、張玉典
專案經理|林柔雯
專案企劃|葉芮伶
經紀|BIOS

Client|FamilyMart
Creative Agency|Atelier YenAn
Creative Director|Yen-An Chen
Art Director|Ting-Hsuan Chang
Designer|Ting-Hsuan Chang、Dan Zhang
Project Manager|Zo Lin
Project Planner|Lauren Yeh
Agency|BIOS