陳時中競選形象專案
2022陳時中市長競選辦公室branding, film, graphic design
The Campaign Film
During the process of clarifying the brand values, three keywords were set: neutral, perceptual, unique.
Based on the keywords, the visual design uses bold gothic letters as the basic elements, and on the rational basis of the grid system. Through rotation and scaling of the letters, the layouts are various, presenting the fun and playful spirit. The brand color palette includes black, white, and the natural craft paper color, which would be easily applied for the packaging materials, meanwhile establishing an overall natural and simple tone.
形象影片
這支競選形象影片是陳時中給大家的自我介紹，談著候選人的政治理念，也紀錄著生活在台北的十二時區人們以及他們在台北的故事。
Campaign Rally and Merchandise Design
Election campaigns are the place where the candidate could have the close contact with the public. The image of the candidate is conveyed through multiple medium, from the stage, backboard, flags, to staff clothing, volunteer clothing, etc. The application design transformed the visual design into a physical contact medium through the colors and graphics, creating a multi-sense experience.
活動與周邊設計製作
選舉的造勢活動是候選人與民眾最近距離的接觸，從舞台、背板、手搖旗，到競選人員服裝、志工服裝等。延伸設計透過顏色、圖形的變化應用，將視覺設計轉為實體的接觸媒介，立體化候選人形象，創造現場不同的氛圍。
The Propaganda Design
It is a challenge how the propaganda products can really enter people's life. This time, the candidates' poster was designed to a calendar, conveying the meaning that the candidate will accompany you in the future.The illustrator, Kim Chen, was invited to design the limited edition poster. She used the banyan tree to narrate an image of protection and care to people’s daily life.While the policy for all-aged care was designed into a flip-book.
宣傳印刷品製作
文宣品如何能真正進入民眾生活是個挑戰。這次候選人的海報結合年曆來設計，傳達「讓候選人陪伴你的未來」的意涵。而周邊限量海報邀請插畫家陳青琳來創作，以榕樹為意象，將候選人堅強照護民眾生活的形象轉為豐富多彩的畫面。全齡照護的政見手冊則是將生硬的文字設計成翻頁書，讓瞭解政見的過程也可以有趣又令人印象深刻。
Interior Design of the Campaign Center
The physical space of the campaign center allows people to have different experiences. The design responds to the three cores of the candidate’s philosophy:
Communication - The blackboard wall and opinion capsules allow people to write down their thoughts on Taipei City.
Integration - the wall displays the candidate’s visits to every districts. It can be continuously added with the movable structure. On the book shelf, books related to the political views of the candidates are placed for the public to read.
Progression——In front of the main wall is a multi-use space. With the designed sofas that can be moved and combined to different shapes, the space can be used flexibly whether there is a press conference or just for the visitors to rest.
競選總部空間設計
競選總部的實體的空間讓民眾能有不同的體驗，設計回應三大核心主題：
溝通——黑板牆以及意見膠囊是讓現場民眾能寫下對於台北市的想法，三個螢幕也播放著募集而來的民眾影片。
整合——洞洞牆陳列著候選人到每區參訪的紀錄，可動的架構能持續地新增行程到牆面上。而書牆擺放著與候選人政見相關的選書供民眾翻閱。
進步——主視覺牆前是多元的使用空間，設有可隨意移動組合的沙發，無論是舉辦記者會或是讓民眾交流休息都可彈性使用。
總專案執行
創意總監｜陳彥安
視覺識別設計｜HOUTH
標準字設計｜張軒豪
延伸設計執行｜張庭瑄、謝嘉眉
發包協力｜蔡舒景、卓冠節、煥榮哥
延伸動態設計｜閻星佑、張玉典
競選背心設計｜佳佳百貨
總部空間協力｜欣傳室內裝修
海報插畫設計｜陳青琳
平面影像拍攝｜Ken、東霖、楊峻翔
動態影像協力｜字語影像
形象影片
影像統籌 ｜沿岸制作
導演｜陳彥安
製片｜林柔雯
選角｜林柔雯、葉芮伶、Freda
美術｜邱翊瑄
美術執行｜李宛庭
攝影｜楊峻翔
攝影助理｜葉芮伶、張庭瑄、張玉典
燈光｜許富嘉
燈光助理｜葛柏廷
場務｜林柔雯、張庭瑄
剪輯｜楊峻翔
動態｜張玉典
側拍｜陳彥安、楊峻翔
音樂｜呂菱瑄
大提琴｜孫琬玲
錄音｜葉育軒
演員｜周添茂、吳威漢、邱椲荃、高莉穎、陳炳旭、彭伯斌、李奕迪、許正達、黎益勝、陳曦、張詠宣、張佳瑜、盧妍林、盧紘均、王德宇、凃皓雲、譚皓陽、李虹儀、吳思育、廖菁菁、林靖茜、卓奕豪、陳慧慧、賴蕙齡、邱秀芬、Ghiran Alexanoru、劉思欣、郭柏丁、汪飛帆、侯冠岑、方瑀珍、張育慧、阿眉（依影片出場順序）
造型｜大肥
造型執行｜阿眉
妝髮｜育珊
特別感謝｜厝內與咖啡與綠、Fairy、直興市場、環南市場
Identity Project
Creative Director｜Yen-An Chen
Visual Identity Design｜HOUTH
Logotype Design｜張軒豪
Designer of Applications｜Ting-Hsuan Chang、Jia-Mei Hsieh
Coordinate｜蔡舒景、卓冠節、煥榮哥
Application Motion Design｜Sho Yen、Dan Zhang
Campaign Vest Design｜Double Plus
Interior Execution｜欣傳室內裝修
Illustrator of the limit edition poster｜Kim Chen
Still Photographer｜Ken、東霖、楊峻翔
Documentary Photographer｜字語影像
Campaign Film
Creative Agency ｜Atelier YenAn
Director｜Yen-An Chen
Producer｜Zo Lin
Casting Director｜Zo Lin、Lauren Yeh、Freda
Art Director｜邱翊瑄
Set Designer｜李宛庭
Camera｜Jun-Siang Yang
Camera Assist｜Lauren Yeh、Ting-Hsuan Chang、Dan Zhang
Lighting｜許富嘉
Lighting Assistant｜葛柏廷
Production Assistant｜Zo Lin、Ting-Hsuan Chang
Editor｜Jun-Siang Yang
Motion Design｜Dan Zhang
Photography｜Yen-An Chen、Jun-Siang Yang
Music｜Sophie Lu
Cello｜Wang-Lin Sun
Recording｜葉育軒
Casting｜周添茂、吳威漢、邱椲荃、高莉穎、陳炳旭、彭伯斌、李奕迪、許正達、黎益勝、陳曦、張詠宣、張佳瑜、盧妍林、盧紘均、王德宇、凃皓雲、譚皓陽、李虹儀、吳思育、廖菁菁、林靖茜、卓奕豪、陳慧慧、賴蕙齡、邱秀芬、Ghiran Alexanoru、劉思欣、郭柏丁、汪飛帆、侯冠岑、方瑀珍、張育慧、阿眉（依影片出場順序）
Stylist｜大肥
Execution Stylist｜阿眉
Make-Up & Hair｜育珊
Special Thanks to｜厝內與咖啡與綠、Fairy、直興市場、環南市場